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Primark is a shopper's paradise for fashionistas and value-conscious fashion lovers who want to keep up with the latest trends without breaking the bank. As an international retailer, we offer the latest in fashion, beauty and home accessories at unbeatable prices. In short: amazing fashion at amazing prices. In 1969 the first Primark store opened its doors in Dublin. In Ireland this chain is known as Penneys. The company now operates 370 stores in 12 countries in Europe and the USA.